Happy World Tourism Day!

On September 27th each year, the world comes together to celebrate World Tourism Day—a reminder of the vital role tourism plays in shaping a better society. The Department of Tourism proudly extends its deepest appreciation to all stakeholders—industry players, local communities, governments, academics, and travelers—who have contributed to the growth and resilience of this sector.

Tourism is more than just travel to admire nature or culture. It is a powerful force that fosters international friendship, revitalizes local economies, preserves heritage, and protects the environment. Amidst global challenges, sustainable tourism stands as the key to achieving balance between economic growth, cultural preservation, and community well-being.

This year’s World Tourism Day is also a moment of reflection: how tourism can continue to adapt to changing times through digital innovation, community empowerment, and international collaboration. Every journey carries a message—that this world belongs to all of us, and it is our shared responsibility to safeguard it.

Let us see tourism not only as an industry, but as a global movement for peace, inclusivity, and sustainability. With collective spirit, let us keep building a tourism sector that brings real benefits—not only to travelers, but also to our planet and to future generations.

Happy World Tourism Day!